New Purchasing Experience
Empowering customers through responsible choices
Consumers today are increasingly conscious of what they buy, where it comes from, and how it’s made. We transform the purchasing experience by offering transparency into cotton sourcing and supporting social projects, empowering consumers to make informed, responsible choices.
1 .Scan the QR code attached to the product
2. Trace and enjoy the story of the product and farmers who produced the raw material of the product
3. Sign up to receive progress update of the farmer return program and further explore the farmer stories
360° Traceability
Realizing farm-to-shop full supply chain traceability
farmers 360° link delivers full supply chain traceability—connecting smallholder farmers in Africa to global consumers through QR-coded products that tell each community’s story.
This connection enables brand-supported initiatives that respond to local needs and create lasting impact in rural areas.
Empowering farming through technology
We digitalize farming from day one, ensuring traceability and community engagement through our dedicated field agents who monitor operations throughout the season.
Farmer registration
At the beginning of the farming season, agents register farmers, collecting essential data. This information is used to plan and distribute the necessary agri-inputs accurately.
Oversight
During the farming season, agents monitor crop progress and input detailed information about farming practices such as land preparation, planting, weeding, and pest control.
Crop purchase
At the end of the farming season, when crops are purchased and collected from farmers, field agents scan the unique QR codes attached to each cotton bag. This ensures that all data recorded by the app throughout the season is linked to the corresponding bag.
Ginning and shipping
We scan and record timestamps for processing all cotton bags and lint bales prepared for shipment. this process links the lint bales to the data about the farmers who produced that cotton, ensuring full traceability.
Our technology
Our internal app is the core of our traceability system, managed by field agents working alongside farmers. It tracks data throughout the farming season.
All records are securely stored on a blockchain, ensuring they remain unaltered. This system links verified data across the season, providing precise and trustworthy traceability of the product's community of origin.
From rural field to global market
Our journey began in Zambia, where we work closely with cotton farmers in some of the most remote, off-grid rural areas. Here, agriculture is more than a livelihood—it’s a way of life.
Cotton farming is our starting point, deeply embedded in local economies and communities. Here, we partner with smallholder farmers who work tirelessly to cultivate one of the world’s most essential crops.
Often overlooked, these farmers are at the core of our mission to create a brighter, more equitable future.
By supporting those at the very beginning of the supply chain, we strive to unlock new opportunities and drive lasting impact.
3 000+
200
MT of traecable cotton
Farmers in our program
Cotton supply chain
Smallholder farmers
Ginnery
Spinning Mill
Knitting /Weaving Mill
Fabric dyeing/printing & finishing mill
Garment Factory
Brand Shop
farmers 360° link manages the entire process up to ginning and export of lint cotton, focusing solely on raw cotton to ensure quality and traceability from field to first processing stage.
We integrate seamlessly into supply chains by delivering lint bales directly to brand-designated spinning mills. We're also open to collaborating with textile manufacturers across Europe and Asia-from spinning to final garments, including weaving, knitting, and denim.
Our partners
Fair Return to Farmers
Empowering farmers through integrated support
We promote sustainable farming practices and support social programs focused on improving essential services, infrastructure, and community well-being. Our approach builds resilience against climate change while fostering long-term growth for farmers and their communities.
Our standard programs
For Field Agents
We equip field agents with smartphones for data collection, bicycles for mobility, and performance-based bonuses linked to task completion in our app.
For Farmers
We personally know our farmers and their challenges. Top performers earn bonuses, including mobile phones. Weekly audio lessons, accessible by call, offer farming advice.
We partner with Parrogate to train farmers and agents in technology and sustainable farming.
Training and Support
Hand-Picking Harvest
Farmers hand-pick cotton to ensure top quality.
Non-GMO Seeds
We use non-genetically modified seeds for sustainable and healthy crop growth.
Minimizing chemical use protects the environment and human health.
Limited Chemical Usage
As part of our standard training with Parrogate, farmers learn techniques based on CmiA standards to protect soil, water, and ecosystems—preparing for a full shift toward regenerative agriculture.
Rooted in sustainability, growing Regenerative
Rain-Fed Farming
Relying on rain-fed methods conserves water and supports sustainability.
Crop Rotation
Crop rotation enhances soil health and promotes biodiversity.
Farming without machinery preserves soil health through manual work.
No Heavy Machinery
Additional support to the community
At the heart of our mission is the commitment to support communities in all aspects of life. While agriculture remains central, we also implement additional programs that go beyond standard support — improving infrastructure, essential services, and overall well-being.
Through our Farmer Return Program, we ensure fair compensation for cotton farmers, supported by funds from the brands partnering with us. This enables transparency, fair returns, and sustainable practices.
Smallholder Cotton Farmer Community
Working closely with farmers to promote sustainable practices.
Seed cotton harvested by our farmers
From field to fiber with full traceability.
Farmer Return Program
Reinvesting in farming communities through social initiatives.
Garments made with Farmers' Cotton
Turning responsibly grown cotton into sustainable fashion.
Areas of intervention
Boost Productivity & Diversify Income
Provide farmers with tools, training, and opportunities to explore new income streams.
Build Essential Infrastructure
Offer off-grid solutions to improve daily life in remote communities.
Improve Education & Social Services
Enhance access to vital services, starting with better education and learning facilities.
Regenerative agriculture
We are preparing a regenerative agriculture program to promote sustainable practices and improve agricultural productivity, thus contributing to the well-being of communities and soil health.
In progress
Community wi-fi
Our Community wi-fi initiative is bridging the digital divide in rural areas by providing online contents access to schools, farmers, and local communities. This connectivity enhances education, supports modern farming practices, and unlocks economic opportunities. This initiative aims to foster digital inclusion and long-term growth.